Availability of calcium in the water column and as a food source are indeed factors that aid optimum shell growth in aquatic snails. While I've never used calcium sup's that were intended for humans, I've known of people who have. I've not heard any feedback about results as yet, however. But, I've not heard anything as negative as death in the tank, either. So, IMHO, the jury is still out on this subject. You could use chicken egg shells since they are completely natural calcium. The shells should be processed first, though before adding them to the tank.
Growth lines are visible in any snail's shell. However, when the snail has been subject to one set of conditions and then conditions change (maybe more than once), the growth lines are much more pronounced. I've got some pictures posted of a few species in an article on aquatic snails on the petfish homepage. You can see growth lines, but I don't have any pics of bad shell growth (I raise my own snails from babies and keep conditions at optimum levels) and don't have pictures of the first snails that I had (from Petsmart). Everything else I've got has been raised inside of my own tanks. I've seen some snails with deplorable shell damage. I won't buy them. There are a lot more pics of this type of scenario on applesnail.net if you'd care to look around that site.